What Does a Publisher Actually Do?

What can you expect from a traditional publisher and where do they add value? How can writers spot worthwhile publishing deals and run for the hills from a dodgy one? And how can your pets help with online marketing?

At London Book Fair’s Writers’ Summit 2025 Penny took part in a Society of Authors panel giving advice to aspiring authors on the ups and downs of publishing, chaired by the Deputy Chief Executive of the SoA, Sarah Burton, and with fellow authors Mark Edwards, and Philip Womack.

The event was recorded and is now available as a podcast as part of the SoA’s Advisory Clinic series.

Listen here to hear the authors’ tips, recommendations and pitfalls to look out for: authr.uk/lbfs3